The Department of B.Com.(MM) was established in the Academic Year 2015 – 16 with 70 students and 4 staff members. Now the department has over 200 students and four faculties. Marketing is a primary function of organizations to ensure the needs of customers and external constituents are met.
The curriculum is carefully designed to ensure students to understand how to successfully manage the current marketing trends. This course help the students to identify and demonstrate the dynamic nature of the environment in which marketing decisions are taken and appreciate the implications for marketing strategy determination and implementation.
The Department promotes excellence in business education by providing a bridge between business knowledge and practice.
The purpose of this course is to develop an understanding of the underlying concepts, strategies and the issues involved in the exchange of products and services.
Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan. The programme focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, product management, law and ethics in the marketing environment.
Ms.Mayaleshmi.M.L,Head of theDepartment,is a National Award winner by National Foundation of Entrepreneurship Development ,India as the Young Educator and Research Scholar for 2017 representing Tamilnadu State.
S Vishal, of II B.Com (MM) represented Gurunank Collegein the Global Student ExchangeProgramme with Srilanka
Department of marketing management is conducted a seminar on job opportunities in marketing 7th August 2017 Mrs. Deepa Rajesh, Director, AMET University was the resource person. She explained about the opportunities in various marketing sector, How to face an interview and tips to succeed in interview.
On behalf of welcoming freshers to our department, we conducted a movie spoof competition for the 1st year students on 23rd august 2017. The main objective of the activity is to familiarize the new students with the various co-curricular activities.
We conducted HAWKHUNT 2k17, an intra-collegiate on 20th august 2017 Mr. Raj KumarWesley CEO, Verbit Learning Solution Pvt. Ltd was the resource person. Three competitions were conducted i.e.
In this event various departments of our college proved their talents.
The department of B.Com(MM) conducted an investiture ceremony on 07.12.2017