BBA Department ( Shift II)

Department of Business Administration



  • The students of Dept. of BBA, went on an Industrial visit to Parle and to Modern Bakers (Madras) Pvt. Ltd., Chennai, on 12th August 2016.


Departments of MBA, BBA and B.COM (INFORMATION SYSTEM MGMT) with the support of NABARD organized the National Conference on “E-India: Synergizing Financial Inclusion, IT & Business” on 23rd September 2016. Dr. VaidyJayaraman, Associate Dean, Great Lakes Institute of Management and Faculty, School of Business Administration, University of Miami, Florida, US was the Chief Guest.Mr.S.N.A Jinnah, Chief General Manager, NABARD, Regional Office, Chennai was the Guest of Honour.


The resource persons for Technical Sessions and Paper Presentations  were Mr. Anthony Devassy, Head, Information Management & Chief Data Officer SBI General Insurance, Mumbai, Dr.V.Chelladurai, General Manager, NABARD, Regional Office, Chennai and Mr. PanneerSelvamRamaswamy, Principal Director MSME Technology Development Centre, Ministry of MSME, Government of India, Agra. Paper presentations were chaired by Dr.J. Vijaydurai, Asso.Prof.Dept of Management Studies, School of Business Studies, Madurai Kamaraj University, Dr.Uma Chandrasekaran, Associate Professor, Department of Management Studies, Pondicherry University and Dr.K. Sathyanarayan, Asst.Professor, Department of Management Studies, University of Madras.Dr.LaxmanGaddam, Dean, Professor & Head, Department of Commerce, Osmania University, Hyderabad was the Chief Guest for the Valedictory. The National Conference Proceedings was released by the Chief Guest and Mr.Manjit Singh Nayar, General Secretary and Correspondent received the first copy.Overwhelming response was received and over 140 universities and colleges across the country participated actively through paper presentations”.

The Department organised a Workshop on “Entrepreneurial Development and Awareness” by Mr.T.Vallinayagam, National Small Industries Corporation(NSIC),in Feburary 2017. The students were   awarded certificates of participation from NSIC, Government of India.


A Workshop on “Digital Marketing – Growth and Opportunities “by Mr. KalyanBattacharya , ADU Academy Chennai was organised.

The BBA Department, organized a guest lecture on the topic C2C-Campus to Corporate for the II and III year students on 13th August 2015.The resource person was Dr.Ramanathan, Senior Executive, Tata Consultancy Services, Chennai. He stressed on having practical skills rather than just having theoretical knowledge, to attain success.

A Seminar on “Power of Branding” was organised by a cross – section of Departments, BBA, B. Com (Corporate Secretory ship), B. Com (General) on 19th February 2016 which was emphatically taken by Mr. S. Ashwin Kumar, Brand Manager, Estella Cosmetics. Students got an invaluable insight over the basic elements involved in the process of creation of a brand. An Aptitude Test for Final Year Students was conducted by Amity Educational Trust on 22nd February 2016, “Youth Money Olympiad 2016”, another aptitude test was conducted for the Commerce students.

 “XPLORE 360°”, a workshop sequence -1st Edition


The Departments of Commerce and Management organized “XPLORE 360°”, a workshop sequence -1st Edition on 20th August 2015, under 11 different titles on investment planning, people management, hospitality, animation, retailing, insurance, branding & marketing, corporate social responsibility, career in aviation, advertising and trends in banking services, with the aim to ignite the inquisitiveness among the students and to explore the awareness beyond curriculum. Over 600 students attended these workshops with resource persons from the corporate sector.



A & F 4

 A Two-Day mega event” BIZNIS 2015-2nd Edition” – a Commerce Fest was conducted by 9 departments namely the assorted Departments of Commerce, BBA and  MBA  on 22nd September 2015.It was inaugurated by Dr.S.Ramachandran,Director-HR and Business Strategy, AMET University, the Chief Guest.  The event consisted of 9 subject oriented contests of novel approach such as BiznizTwist,CorporateWalk,WiseVenture,BiznizApp, Pack N Move, Spoof,Channel Surfing, Brainy Bytes and Bizniz Incubator. Dr..GunitaArunChandok in her address highlighted that “students need to apply conceptual knowledge in practice through such contests and they are the brand ambassadors of the college who had to carry the flag of the college to greater heights by winning laurels both in inter collegiate and intra collegiate fests”.  Over 1100 students participated in various events and 18 experts from Corporate and Academia judged the various events and gave valuable tips to the participants.

The Undergraduate department of Business Administration was started in the year 1999  Under Shift II

The Existing Staff Members of the department:


Highest Qualification
Field of Specialization
Experience at GNC since
Ms. Anitha Malisetty
Mr. V. Senthil Kumaran
Assistant Professor
MBA, M.Phil
Mr. M. Arivukodi
Assistant Professor
Ms.K. Fathima Rizwan