B.Com MARKETING MANAGEMENT (Shift-II)

DEPARTMENT OF B.Com (MARKETING MANAGEMENT)

HOD: Mrs. Dr. R. Purushothaman M.Com.,M.Phil.,Ph.D., NET, SET

A seminar on “Impact analysis of GST” was organised on 7th March 2017. Mr.S.Narayanasamy, B.Com., ACA, Chartered Accountant , Partner in Shan & Associates was the resource person. The students were educated about the Indirect Taxation, an overview and impact analysis of GST.

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A seminar on “How to meet industries’ expectations” was organized on 12th March 2016. Mr. P. Suresh Kumar, Assistant Manager Operations, Accenture services (P) Ltd, Chennai was the resource person.

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A workshop on “Importance of Corporate Communication” was conducted on 22nd July 2015 for the first year students of B.Com ISM, B.Com BM and B.Com MM. The resource persons were Ms. Priya Ram (Head Trainer) and Ms. Bhooma Sriram (Lead Trainer) from Bell Soft Learning and Development Pvt.Ltd, Chennai. The session threw light on how communication can make or break careers and in fact live demonstrations were given to students in an interesting and interactive manner.

 “XPLORE 360°”, a workshop sequence -1st Edition

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The Departments of Commerce and Management organized “XPLORE 360°”, a workshop sequence -1st Edition on 20th August 2015, under 11 different titles on investment planning, people management, hospitality, animation, retailing, insurance, branding & marketing, corporate social responsibility, career in aviation, advertising and trends in banking services, with the aim to ignite the inquisitiveness among the students and to explore the awareness beyond curriculum. Over 600 students attended these workshops with resource persons from the corporate sector.

COMMERCE FEST IN CAMPUS

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A Two-Day mega event” BIZNIS 2015-2nd Edition” – a Commerce Fest was conducted by 9 departments namely the assorted Departments of Commerce, BBA and  MBA  on 22nd September 2015.It was inaugurated by Dr.S.Ramachandran,Director-HR and Business Strategy, AMET University, the Chief Guest.  The event consisted of 9 subject oriented contests of novel approach such as BiznizTwist,CorporateWalk,WiseVenture,BiznizApp, Pack N Move, Spoof, Channel Surfing, Brainy Bytes and Bizniz Incubator. Dr..GunitaArunChandok in her address highlighted that “students need to apply conceptual knowledge in practice through such contests and they are the brand ambassadors of the college who had to carry the flag of the college to greater heights by winning laurels both in inter collegiate and intra collegiate fests”.  Over 1100 students participated in various events and 18 experts from Corporate and Academia judged the various events and gave valuable tips to the participants.