Pondicherry University Twinning Program

School Of Management

School of Management

School of Management comprises of

  • PG department of Business Administration (MBA),
  • UG department of Business Administration (BBA,
  • B.com Marketing Management and B.Com. Bank Management.

The team has qualified teaching faculty members and 9 of them are doctorates. Faculty members of SoM are invited as resource persons, members of Board of Studies, Academic Audit and judges for various competitions.

The School offers courses on different genre of Management to train the candidates in the field of ongoing Corporate requirements. Students get an opportunity to interact with corporates as the college is an institutional member of Madras Management Association.

Course Overview

Master of Business Administration

MBA programme started in the year 2005 focusses on holistic development of candidates from campus to corporate. Students are given immense knowledge in business organisation and are trained to perform in competitive environment with collaborative spirits.

Faculty Members

The team has mosaic of expertise in different zones of Business world and offers varieties of training to students of different disciplines including training on

  • Profile preparation
  • Personality grooming
  • Group Discussion and
  • Mock interview

Specializations

The MBA department offers the following specializations

  • Finance
  • Marketing
  • Human Resource
  • Digital Management and Analytics
  • Supply Chain Management and Logistics
  • International Business
  • Travel and Tourism

Teaching Methodology

A variety of teaching approaches are employed across the course to upgrade the skills of the students.

  • Case study
  • Cue cards
  • Article reviews
  • Movie reviewers
  • Book reviews
  • Group discussion
  • Debates
  • Discussion on product packaging
  • Analysis of published balance sheets
  • Role play
  • Advertisement analysis
  • Mock interviews

Career Mentorship

  • Career mentorship offered by members of the faculty, industry experts and entrepreneurs.
  • Various opportunities are provided for interaction through online and offline modes with personnel from corporate, academia and Government organisations.

Industry exposure

  • Through guest lectures and conferences the Students get to meet and interact with C-Suite professionals thereby sketching a dream and also a plan of action to make the dream a reality
  • Students are offered industrial visits to see and learn from use of technology.
  • Corporate exposure is provided through an intense internship for one month.
  • The exposure is enhanced through a rigorous project for 3 months, also training the students in the field of research.
  • Students of MBA have been handpicked for internship by Microsoft, SBI General Insurance and other leading companies.

FDPs

The department of MBA has offered Faculty Development Program in the field of

  • Case analysis
  • Digital marketing, a hands on experience.

MDPs

The department extends its training to corporate personnel also through its well-planned Management Development Programs. Recent MDPs have been in

  • Stress management
  • Leadership

National Conferences

The MBA Department organizes National Conferences on topics of social relevance with the objective of exploring best possible alternatives by bringing the stakeholders i.e. members of Government of India, Corporates, Academia, research scholars and student community under one roof.

Student support services

The department trains all the final year students of the college with a customised training modules on

  • Resume building
  • Personality grooming.
  • Group discussion skills and
  • Interview skills

Alumni interaction

Frequent alumni interaction is implemented for better learning experience of the students.

Placement Activities and Achievements

• The Institute provides placement support to students after the completion of course through the Placement Cell.

A glimpse of the leading companies that have selected the MBA students

  • Ernst and Young
  • Deloitte
  • AXIS Bank
  • HDFC Bank
  • Tata Capital
  • Aditya Birla Retail Limited
  • HCL Technologies
  • MET Life
  • Ceasefire
  • TCS
  • CTS
  • DELL
  • HCL
  • ICICI
  • Kotak Securities
  • Cognizant Technology Solutions
  • India Infoline
  • HDFC Bank
  • Rane

Infrastructure

The college has provided state of art classrooms, Labs, separate library for MBA.

  • Smart Classrooms
  • The Lab has high end systems with all the latest software’s which is deployed with real time working environment.
  • Exclusive library for MBA which has more than 3000 books on all management areas.

Prominent Alumni

S. Aravinthan

Area Sales Manager - HDFC Securities

K. Srikrish

Senior Analyst - Ernst & Young LLP

Ram Saravana Raju P R

Trade Associate - BNP Paribas Global Services.

Balaji V (Employed with)

Senior Assistant Manager (Digital Sales) - Kotak Mahindra Bank

Mr. Hari Krishna V

Senior Quality Auditor -Amazon India

MoUs

The department has got Memorandum of Understanding with corporate such as Arun Excello, Phalgune Infotech for Guest lectures, Internships, Projects and Placements.

BACHELOR OF BUSINESS ADMINISTRATION

BBA started in the year 1999 offers courses to focus on current market trends which includes E-business, Business Research Event management, Managerial skill development. An additional section was added in the year 2015 due to the increase in demand for the course.

  • Practical exposure to the industry: Practical exposure to the students by arranging various industrial visits in different companies. Workshop, Seminars by industry experts.
  • Career Counseling: Helping students to find their right career path by examining their core competencies.
  • Talent Hunt: The first year students are given an opportunity to show case their talents and in the first semester an event is organized for the same by the third year students
  • Learner Centric Environment: Student-centered learning puts students' interest first, acknowledging student voice as central to the learning experience.
  • Syllabus Updation: Updation of syllabi to keep up with the corporate standards
  • Inter-active learning: Encouraging students in a way they are actively involved with their learning process.
  • Peer teaching: End of every unit, 2 classes are allotted for peer teaching where the students are asked to teach each other.
  • Creative Presentation: The Staff and Students are encouraged to be creative in presentations. The Class Activities involves making videos by the students on their choosen topics, developing an Ad, etc.,
  • Online methods: Online remedial Classes conducted, students were given mock exams online, mock viva sessions online to prepare them for online exams during the pandemic.
  • Activities: The department organises workshops, conferences, Seminars FDPs and Inter Collegiate meets for the benefit of the students.

Facilities Available in the Department

  • Smart Class room for handling classes innovatively.
  • Available of projector to take classes efficiently.

Teaching Methodologies

  • PowerPoint Presentations
  • Seminars
  • Management Games
  • Peer Teaching
  • Role play

Recognition

  • The Department secured 33rd position in All India Rankings and 4th in Chennai Rankings among the top 100 colleges of India who participated in the “India Today Neilson Survey”, 2018.

Student Exchange Program

2017-2020

Ashwin Raghav Rengarajan -

Selected for (Community College initiative program fully Sponsored by Bureau of Educational and Cultural Affairs of the United States (USA). NOVA Community College, USA.

2016-2019

A. Johny Bosco

Selected for (Community College initiative program fully Sponsored by Bureau of Educational and Cultural Affairs of the United States (USA).

Youth Exchange Program

  • During 2017-2018 four students were selected to visit KL, Malaysia for International Youth Exchange Programme.

IDE-2021

  • Management Skill Development course is offered as Inter Disciplinary Elective.

Placement Initiative

The department offers

  • Pre-placement training
  • Seminars, Workshops by training organization and eminent industry experts
  • Career Counseling
  • Guest Lecture & Talk Session by industry experts
  • Skill development workshops

Prominent Students in Sports

  • Sunny Singh (Represented Delhi Dare Devils in IPL)
  • Abhijeet Sharma (National level Badminton Player)
  • Deepak (State level Badminton Player)

B.COM MARKETING MANAGEMENT

B.com Marketing Management started in 2015, offers training to students in the arena of Marketing with focused courses like International Marketing, Digital Marketing, Supply Chain Management, Sales and Distribution Management

The students of B.Com. (MM), undertake internship with the companies of repute like AIESEC, Allsec Technologies, HCL, Mr. Cooper, Morison Menon, Dubai, Shine Projects, BENZ, TNPL, Garuda agencies, Sanvi Business Solution, WEI, Amazon, OSG Technologies,

Placements

The students of B.Com. (MM) are placement in companies like TCS Technologies, L& T, Mr.Cooper, Allsec Technologies, Infosys, Wipro, Super Cad Trading (LLC), Dubai, Tamilnadu Police Service, Mahindra Life Spaces, Aditya Ram, Axis Bank, Sutherlands, Accenture, HDFC Financial Services, Airtel,

Marketing Conclave

The department conducts marketing conclave every year to expose the students on the latest developments in the field of marketing

Students Exchange Programme

The students of B.Com. (MM) have participated in the Student Exchange Programmes such as India – Srilanka Youth Exchange Programme, India – Malaysia Youth Exchange Programme.

Prominent Students in Sports

Mr. Abhay Singh of B.Com. (MM) is a prominent squash player in India. He was the Gold Medallist in Asian Junior Team Event in 2017.

IDE-2021

Tourism Management is offered as Inter Disciplinary Elective.

B.COM BANK MANAGEMENT

B.Com. Bank Management started in 2015, gives exposure to students in the field of Banking with courses like Monetary Economics. Credit and Risk Management in Banking, Banking Law and Practice.

  • Practical exposure to the job environment: Practical exposure is given to the students through internships, projects and industrial visits.
  • Career Counseling: Helping students to find their right career path by examining their core competencies.
  • Participative learning: Encouraging students to learn in a more interactive joyous environment through role play, case analysis etc.
  • Peer teaching: Below average learners are taught by the advanced learners to facilitate a comfortable learning environment.
  • Talent hub: Recognising the students’ unique and specialised skills/talents like photography, debating, art, presentation, etc. and providing opportunities to exhibit their potentials through participation in various intra and inter-departmental and inter-collegiate activities.
  • Revision of syllabus: on a regular basis through Board of Studies.
  • Alumni engagement: through sharing of alumni experiences in higher education, placements etc.

Facilities Available in the Department

  • Smart Class room
  • Department library

Teaching Methodologies

  • Chalk and talk
  • PowerPoint Presentations
  • Seminars
  • Management Games
  • Peer Teaching
  • Role play
  • Quiz
  • Case analysis
  • Learning through display of charts

MoU

The department has MoUs with Guru Ki Rasoi, Port Blair, Andaman for teaching Communication to orphan students at Andaman.

Students Achievements

  • Ramanujam S has won Best Paper Award for two consecutive years.
  • Students have participated and won in competitions like B-Plan competition, Case analysis, Street play, Origamy, Cooking without fire etc.
  • Student internship Abroad-Mr. Sarabeshwar has done internship in Srilanka

IDE-2021

  • Personal Investment Planning is offered as Inter Disciplinary Elective.

Programs Conducted

The department has organised various programmes, to name a few:

  • Workshop on Basics of Banking and Accounting
  • Guest lectures on Basics of Income tax, Accounting standards, GST, NPAs, financial literacy etc.
  • Webinar on Awareness of Banking frauds for senior citizens
  • Faculty Orientation programme on managing finances and investments during covid 19
  • Student Orientation programme on Capital markets
  • National Webinar on Internet security and mobile security for students and households
  • Workshop on Yoga
  • Finishing school for final years to face the industry with required skill sets and E.Q

Placement Initiative

The department arranges

  • Workshops on interview skills
  • Webinars, Workshops by HR and industry experts
  • Career Counselling
  • Skill development workshops
  • Communication building workshops

Students are placed in companies such as

  • Ashok Leyland
  • E&Y
  • HDFC
  • Australia and New Zealand Business Bank,
  • Shri Gokulam Chit and Finance Pvt. Co. Ltd.,
  • Accenture
  • TCS
  • Sutherlands
  • Equitas Bank etc.

FDP

The department has conducted a National Level FDP on Learning techniques for NET/SET exam

Dean / Chairperson

Dr. Shakila M.K
MBA, M.Sc (Psy), M.Com, M.Phil, PhD., NET, SET

Dean

Dr. V. Uma Maheswari
M.B.A. M.A (Eco). Ph.D.

Chairperson (Board of Studies)

Guest Lecture 2022-23

Challenges in Industrial Relations

Date:September 19, 2022
Programme:MBA
Resource Person:Mr N Ram Kumar, Manager-Sales, Broekman Logistics India Pvt Ltd.
Number of Participants/ Beneficiaries: 59


The Resource Person Mr. N. Ram Kumar, Manager-Sales, Broekman Logistics India Pvt. Ltd. explaining about the concept of Industrial Relations with special focus on Logistics Industry

The speaker gave an introduction to shipping and logistics management and its significance to any business and explained the Digital Transformation in the Indian maritime scenario



Practical Guide and Demo for Stock Markets

Date:September 2, 2022
Programme:MBA
Resource Person:Mr. P. Suresh Kumar, Associate Director, Zebu Share Trading & Wealth Management.
Number of Participants/ Beneficiaries: 55


The Guest Lecturer, Mr P Suresh Kumar, Associate Director, Zebu Share Trading & Wealth Management explained the stock market and the system of trading in the NSE and BSE

Student Interacted with the resource person about the hands-on experience in stock trading and the entrepreneurial opportunities in this field



Entrepreneurial Strategies of Digital Marketing

Date: August 25, 2022
Programme:MBA
Resource Person:Dr. R. S. Sathya Saminathan, Area Chair of Marketing, IFMR Graduate School of Business, Krea University
Number of Participants/ Beneficiaries: 55


The Resource Person was Dr R S Sathya Saminathan, Area Chair of Marketing, IFMR Graduate School of Business, Krea University explained the concept of Digital Marketing to the Students

Student Interacted with the resource person on the uses of Google analytics for an entrepreneur as a marketing tool

Guest Lecture 2021-22

Opportunities and Challenges in Entrepreneurship

Date:11 May 2022
Programme:MBA
Resource Person: Ms. Sneha Balakumar, M. B. A - Marketing Head, Payed
Number of Participants/ Beneficiaries: 55


The Resource Person was Ms. Sneha Balakumar, M. B. A - Marketing Head, explained the Payed perspectives and values of an effective Entrepreneur

Students Interacted with the guest and gained knowledge in various opportunities available for them in entrepreneurship and understood the challenges one has to face as an entrepreneur.



Role of HR in Corporate Governance

Date: 18 March 2022
Department: Master of Business Administration
Number of Participants/ Beneficiaries: 45


The Resource Person Mr Shankar Srinivasan, Head- HR, Heidelberg India Pvt Ltd. explained the concept and role of HR in corporate governance to the students



Perception on Self

Date: 09 March 2022
Department: Master of Business Administration
Number of Participants/ Beneficiaries: 55


Mr. R. Karthikeyan, Human Resource Business Partner, Genworks India Pvt. Ltd., Bangalore delivered a talk on “ Perception on Self”

Association Activities / Inauguration 2022-23

Inauguration of 2022-24 Batch of MBA

Date: October 7, 2022
Programme: MBA
Resource Person: Mr. R.V. Balasubramaniam Iyer, Vice President, Jio Platforms Ltd.

Number of Participants/ Beneficiaries: 100


Inauguration of 2022-24 Batch of MBA- The Chief Guest, Mr. R.V. Balasubramaniam Iyer, Vice President, Jio Platforms Ltd with Advisor, IMS Head, Vice Principal, Faculty Members and the Association Members

The Chief Guest, Mr. R. V. Balasubramaniam Iyer, Vice President, Jio Platforms Ltd. felicitated by Dr Uma Maheswari, Head – MBA Programme

The resource person delivered his talk on the transformation of the telecom industry in India and how India is moving ahead of other developed countries in many aspects.

Social Nest- A Networking Event

Date:September 22, 2022
Programme:BBA

Number of Participants/ Beneficiaries: 137


The Department of BBA organized a Social Nest- A Networking Event was organized and coordinated by the faculty members and students of II and III BBA for the freshers. The event was started with the classical dance performed by Ms. K G. Harshadha, II year student of BBA

The Department of BBA organized a Social Nest- A Networking Event was organized and coordinated by the faculty members and students of II and III BBA for the freshers. The event was started with the classical dance performed by Ms. K G. Harshadha, II year student of BBA

Ms. Pavithra, alumni interacted with the BBA freshers and shared her thoughts and experience at GNC.

Theatrical show performance by the students of III BBA


Association Activities / Inauguration 2021-22

ELIXIR 2022

Date:25 April 2022
Programme:BBA
Resource Person: Mr. J Nirmal Thambu, Principal Consultant at The Business India.com

Number of Participants/ Beneficiaries: 230


The chief guest, Mr. Nirmal Thambu Principal Consultant at The Business India.com interacted with the students about the various entrepreneur qualities, challenges and 3 P’s of entrepreneurship i.e. Patience, Passion and Persistence

Presentation of the Badges to the Office Bearers & Volunteers of “ELIXIR by the the Resource Person Mr. Nirmal Thambu Principal Consultant at The Business India.com

Dr. A. Anuradha, Head - BBA felicitated the Chief guest Mr. Nirmal Thambu Principal Consultant at The Business India.com

The Chief Guest Mr. Nirmal Thambu, Vice Principal (Shift II) - Dr. N. C. Rajashree with the staff members of BBA & Office Bearers of “ELIXIR-2022”


MYRIAZ 2K22

Date: 5 May 2022
Department: B Com Marketing Management

Number of Participants/ Beneficiaries: 550


MYRIAZ 2k22 – An Intercollegiate Fest, Inauguration Ceremony: Chief Guest, Mr V Nandakumar IRS, Additional Commissioner of Income Tax, Department of Revenue, Ministry of Finance, Government of India and Guest of Honour, Dr Deepa Rajesh, Director, AMET University, Chennai

Felicitation to the Chief Guest Mr V Nandakumar IRS, by our Principal Dr M G Ragunathan

Student Performance at the Intercollegiate Fest – MYRIAZ 2K22

Student Performance at the Intercollegiate Fest – MYRIAZ 2K22

Student Performance at the Intercollegiate Fest – MYRIAZ 2K22

Student Performance at the Intercollegiate Fest – MYRIAZ 2K22

Student Performance at the Intercollegiate Fest – MYRIAZ 2K22

Student Performance at the Intercollegiate Fest – MYRIAZ 2K22

Student Performance at the Intercollegiate Fest – MYRIAZ 2K22

Student Performance at the Intercollegiate Fest – MYRIAZ 2K22

Student Performance at the Intercollegiate Fest – MYRIAZ 2K22

Student Performance at the Intercollegiate Fest – MYRIAZ 2K22

Student Performance at the Intercollegiate Fest – MYRIAZ 2K22

Valedictory Function and Distribution of prizes and overall trophy to the winners of the intercollegiate event

Valedictory Function and Distribution of prizes and overall trophy to the winners of the intercollegiate event

Valedictory Function and Distribution of prizes and overall trophy to the winners of the intercollegiate event


Title: M Blaze-2k22

Date: 09 March 2022
Department: Marketing Management

Number of Participants/ Beneficiaries: 180


Mr. Muralidaran Erumbala, CEO, Newton Innovations & Wordedge, Chennai was the chief guest for the Association inauguration – MBLAZE 2K22

Distribution of Badges to the Office Bearers for the academic year 2021-22


Association Activities / Freshers Day

Title: MBA 2021-23 Batch Inauguration

Date: 08 November 2021
Department: Master of Business Administration

Number of Participants/ Beneficiaries: 76


Mr. Nair Nandkumar, Senior Associate Vice President – Carborundum Universal Pvt Ltd. was the chief guest for the fresher’s day

Orientation Programme

Title: I am the Change - Scholarship

Date: 07 December 2021
Department: Bank Management

Number of Participants/ Beneficiaries: 156


Mr. Karthee Vidya, First Volunteer, CEO and Founder, Team Everest oriented the first-year students on how to proceed with the Scholarship (I am the Change Scholarship) and also highlighted on the importance of skills required for Placement

Orientation Programme

Title: I am the Change - Scholarship

Date: 07 December 2021
Department: Bank Management

Number of Participants/ Beneficiaries: 156


Catalyst - Photographs Competition

Catalyst - Poster Making

Management Development Programme

Title: Case Study Approach for Effective Decision Making

Date: 29 September 2021
Department: Master of Business Administration

Resource persons Mr. Anand Shankar, Senior Vice President – TATA Group Human Resources & Director- TATA Management Training Centre and Dr M K Shakila, Dean – School of Management, Guru Nanak College explained about the concept of case studies and its role in management decision making.

Seminars / Conferences / Symposium 2022-23

Banking as a Career Option

Date: October 12, 2022
Programme: B.Com. (Bank Management)
Resource Person: M. Hanumantha Rao, Manager for Campus Alliance, T.I.M.E

Number of Participants/ Beneficiaries: 172


The Resource Person M. Hanumantha Rao, Manager for Campus Alliance, T.I.M.E, explained the importance of coaching for bank exam preparation to the students and made them understand the value of time and career in banking.

The resource person, M. Hanumantha Rao, Manager for Campus Alliance, T.I.M.E highlighted the types of bank exams and the coaching needed for students.

Importance of Giving it Back to Society

Date: October 7, 2022
Programme: B.Com. (Bank Management)
Resource Person: Mr. Ramakrishnan, Ex-banker and Social worker Ms. Shyamala Krishnamurthy, Retired Asst. Headmistress and story teller

Number of Participants/ Beneficiaries: 143


Ms Rama, Head - B.Com. (BM) introduced the resource persons, Mr. Ramakrishnan, Ex-banker & Social worker and Ms. Shyamala Krishnamurthy, Retired Asst. Headmistress & story teller

Dr. N.C Rajashree, Vice Principal (Shift-II) welcomed the gathering

The Resource person, Mr. Ramakrishnan, Ex-banker and Social worker explained about the good work one has to follow and do for the benefits of the society

The Resource Person, Ms. Shyamala Krishnamurthy, Retired Asst. Headmistress and story teller highlighted on other important aspects of giving it back to the people using good deeds

Student Interaction with the resource persons

Seminar on “Career Opportunities and Growth in Financial Industry”

Date: September 30, 2022
Programme: BBA
Resource Person: Mr. R. Nanda Kumar, Manager, Equity Advisor, Axis Securities Ltd

Number of Participants/ Beneficiaries: 140


Dr. Anitha Malisetty, Head – BBA, delivered the welcome address

The resource person, Mr. R. Nanda Kumar, Manager, Equity Advisor, Axis Securities Ltd. was introduced by Dr. S. Suba, Assistant Professor, BBA

The resource person Mr. R. Nanda Kumar, Manager, Equity Advisor, Axis Securities Ltd. addressed the students by mentioning them as Future Heroes

Vote of thanks was delivered by Dr. D. Sangeetha, Assistant Professor of BBA

Seminar on “Entrepreneurship and Economic Development”

Date: September 26, 2022
Programme: B.Com. (Marketing Management)
Resource Person: Dr.Srimathykesan, CEO, Space Kidz, India Ms.Saradha Ramani, Founder and CEO, CI Global Technologies, Chennai Ms.Gayathri Sundar, Founder, Smartika Home Essentials Ms.Sudha Murali, Founder and creative head, Mudhra Trends

Number of Participants/ Beneficiaries: 237


Seminar on “Entrepreneurship and Economic Development” – The Faculty members and Association members of B.Com. MM with the Resource Persons

Introduction of the Chief Guests

The Resource Person Ms. Saradha Ramani, Founder and CEO, CI Global Technologies, Chennai, explained startups and the present opportunities to the students by giving a brief explanation.

Ms. Gayathri Sundar, Founder, Smartika Home Essentials, spoke on how to become an entrepreneur and the present situation where anyone can start a business.

Seminars / Conferences / Symposium

Title: Webinar on “Awareness Programme on Commodities and Derivatives Market”

Date: 25 March 2022
Department: Master of Business Administration
Chief Guest: Mr. Sooraj RJ, Relationship Manager, MCX, TamilNadu
Number of Participants/ Beneficiaries: 53


Chief Guest Mr Sooraj RJ, Relationship Manager, MCX TamilNadu, delivered his talk on the concepts, evolution and significance of Commodities and Derivative Market





Title: Seminar on “Awareness on Banking Frauds and Security”

Date: 06 December 2021
Department: Bank Management
Number of Participants/ Beneficiaries: 512


Resource Persons, Mr A Ramalingam, Deputy Vice President and Area Investigation Manager, CIC Unit, TamilNadu HDFC Bank Ltd. and Mr Raja Saravanan, Location Manager, CIC Unit, TamilNadu HDFC Bank Ltd. created an awareness among the students about Banking Frauds and Security

Industrial Visit

Industrial Visit to MK Auto Components Limited

Date:08 June 2022
Programme:MBA
Number of Participants/ Beneficiaries: 49


The Students of I MBA Department with the Faculty Members and Authorities of the company, MK Auto Components India Ltd

Company authority explaining about the manufacturing of spare parts in the company and how it is sent to various automobile companies like Maruti and Hyundai

Company Authority explaining the process of manufacture step by step and showed various components and their names

Industrial Visit to MK Auto Components India Ltd

Date:03 June 2022
Programme:MBA
Number of Participants/ Beneficiaries: 38


The Students of II MBA with the Faculty Members and Authorities of the company, MK Auto Components India Ltd.

Concerned authorities took the students to various Departments like cold forging presses, Machining facilities and heat treatment units in the plant and explained every system of production

Company Authority clarified the doubts of the students and discussed the employment opportunities and the skills required for the employability with the students

Workshops / Hands-on Training / Training Programmes 2022-23

Two Days Workshop on IMPACT

Date: October 10-11, 2022
Programme: BBA
Resource Person: Dr. R. Krishnamurthy, Corporate Trainer, Adjunct Faculty at VIT, Chennai
Number of Participants/ Beneficiaries: 135


A two-days workshop on “IMPACT” - The Resource Person, Dr. R. Krishnamurthy, Corporate Trainer, Adjunct Faculty at VIT, Chennai with the faculty members of BBA

Dr. Anitha Malisetty, HOD, BBA felicitated the resource person Dr. R. Krishnamurthy, Corporate Trainer, Adjunct Faculty at VIT, Chennai

The Resource Person Dr. R. Krishnamurthy, Corporate Trainer, Mentor and Author addressing the students

Dr. R. Krishnamurthy, Corporate Trainer and Adjunct Faculty at VIT, Chennai, took over the session and emphasised the importance of teamwork among students and their interpersonal skills.

The resource person conducted a blindfolded game, letting the students visualize, brainstorm, and communicate with each other to form a perfect shape using the rope while still being blindfolded.

Communicative Workshop

Date:September 7-14, 2022
Programme:B.Com. Bank Management
Resource Person:Mrs. Shyamala Krishnamurthy, Retired Assistant, Headmistress and Story teller, Chennai Chapter. Mr. Ramakrishnan Chandrasekharan, Ex- Banker and Active social worker
Number of Participants/ Beneficiaries: 56


Dr. Rama, Head – B.Com. Bank Management felicitated the Resource Persons, Ms. Shyamala Krishnamurthy, Retired Assistant Headmistress and Mr. Ramakrishnan Chandrasekharan, Ex- Banker and Active social worker with plant saplings.

Communicative Workshop – Student of B.Com. Bank Management welcomed the gathering

The resource persons highlighted the important aspects of communication, story-building concepts and how they can develop the vocabulary and conversation better

Workshops / Hands-on Training / Training Programmes 2021-22

Pranayama

Date:01 June 2022
Programme:MBA
Resource Person:Mr. R. Ramesh, Assistant Professor & Head, Sanskrit Wing, Guru Nanak
Number of Participants/ Beneficiaries: 51


The Resource Person Mr. R. Ramesh, Assistant Professor & Head, Sanskrit Wing, explained the steps, one must follow while doing basic Pranayama

Vision

To provide potential management professionals to the corporate world who can outperform and provide value addition to the organisation and also to bring out entrepreneurial competences in management candidates.

Mission

  • To use different andragogy of training to impart various skills needed for successful conduct of a business entity.
  • To impart critical thinking using methodologies like Case analysis, cue cards, Advertisement analysis, book and article reviews etc.
  • To furnish hands on experience to management students through internships and project work.

Undergraduate

Bachelor of Business Administration – BBA

  • PO 1: Application of knowledge of management theories and practice to solve business Problems.
  • PO 2: Fostering analytical and critical thinking abilities for data-based decision making
  • PO 3: Making students abreast with the E business solutions in the current environment.
  • PO 4: Improvement in ability to develop ethical and value-based leadership ability
  • PO 5: Building the ability to understand the business environment.

B.Com. (Bank Management)

  • PO 1: Imparting knowledge on various financial services
  • PO 2: Training students on nuances of banking communication
  • PO 3: Application of the knowledge of accounting fundamentals, and techniques relevant to banking.
  • PO 4: Making students understand ethical standards with reference to accounting practices.
  • PO 5: Encouragement of entrepreneurship among students

B.Com. (Marketing Management)

  • PO 1: Preparing the students in sales management
  • PO 2: Encouragement problem solving skills pertaining to sales and Marketing
  • PO 3: Introducing the Digital Marketing techniques
  • PO 4: Encouragement interest in entrepreneurship among students
  • PO 5: Sensitising the students the students to different business environment

Postgraduate

Master of Business Administration – MBA

  • PO 1: Enrichment of students in creative approaches to business issues.
  • PO 2: Enhancement of critical thinking for effective decision-making.
  • PO 3: Application of the knowledge gained effectively in various business environment.
  • PO 4: Improvement of problem solving and analytical skills for better business solutions.
  • PO 5: Effective Communication with cross-functional personnel.

Undergraduate

  • B.B.A.
    (Bachelor of Business Administration)
  • B.Com. Bank Management
  • B.Com. Marketing Management

Postgraduate

  • MBA
    (Master of Business Administration)

BBA

Dr. V. Senthil Kumaran

Dr. V. Senthil Kumaran
MBA., M.Phil., M.Com., Ph.D.

Associate Professor & Head
Dr. Anitha Malisetty

Dr. Anitha Malisetty
MBA, NET, Ph.D

Associate Professor & JCOE
Dr. D. Sangeetha

Dr. D. Sangeetha
MBA., M.Com., M.Phil., Ph.D.

Assistant Professor
Mrs. Gayathri V.S.

Mrs. Gayathri V.S.
B.Com, MBA (Finance), SLET

Assistant Professor
Dr. S. Suba

Dr. S. Suba
MBA, Ph.D.

Assistant Professor
Ms. A. Rumana Parveen

Ms. A. Rumana Parveen
M.B.A., NET

Assistant Professor
Dr. K. Venkatachalam

Dr. K. Venkatachalam
MBA., M.Phil., Ph.D.

Assistant Professor
Dr.P. Mathuraswamy

Dr.P. Mathuraswamy
MBA., M.Com., M.Phil., Ph.D., NET

Assistant Professor
Ms. G. Dhanalakshmi

Ms. G. Dhanalakshmi
MBA., NET

Assistant Professor

B.Com. Bank Management

Mrs. R. Rama

Mrs. R. Rama
M.Com., M.Phil., SLET

Assistant Professor & Head
Ms. Mythreayi Venkatesh

Ms. Mythreayi Venkatesh
MBA., NET, SET

Assistant Professor
Ms. Sukhdeep Sondhi

Ms. Sukhdeep Sondhi
M.Com.,MBA.,NET

Assistant professor
Dr G. Sankaranarayanan

Dr G. Sankaranarayanan
M.Com., M.Phil., M.B.A., Ph.D., NET, SET

Assistant Professor

B.Com. Marketing Management

Dr.M L Maya Lekshmi

Dr.M L Maya Lekshmi
MBA., M.Phil., M.A(PM&IR) M.Com., PGDHRM., Ph.D.SET

Assistant Professor & Head
Lt. Dr. P. Rajan

Lt. Dr. P. Rajan
M.Com., M.B.A., Ph.D., SET

Assistant Professor & NCC Officer (Army Wing)
Dr. Kalpana

Dr. Kalpana
M.B.A., M.Phil., Ph.D.

Assistant Professor
Dr. V. Sandhiya

Dr. V. Sandhiya
M.Com., M.Phil., Ph.D.

Assistant Professor
Mr. A. R. Harihara Shanmugam

Mr. A. R. Harihara Shanmugam
MBA

Assistant Professor

MBA

Dr. Shakila M.K

Dr. Shakila M.K
MBA, M.Sc (Psy), M.Com, M.Phil, PhD., NET, SET

Dean - Management
Dr. V. Uma Maheswari

Dr. V. Uma Maheswari
M.B.A. M.A (Eco). Ph.D., NET, SET

Associate Professor & Head
Ms. Chitra Kesavan

Ms. Chitra Kesavan
MBA, M.Sc.(Psychology), M.Phil. (Psychology)

Assistant Professor
Ms. T. Lakshmi Pradha

Ms. T. Lakshmi Pradha
B.E, MBA, SET, NET

Assistant Professor
Mr. K. Jayaprasad

Mr. K. Jayaprasad
M.A.(Economics),M.B.A., M.Sc. (Psy)., M.Phil.

Assistant Professor
Dr. D. Shoba

Dr. D. Shoba
M.B.A., M.Phil., Ph.D., NET

Assistant Professor

Books

Department of BBA

Month & Year Title of the Book / Chapter
Jan-2020 Human Resource Management. Excellent Publications, ISBN No. 978-81-944237-1-3 University of Madras, Text Book. Anitha Malisetty
Feb-2020 Disaster Management in India: An Overview, Business Process Reengineering - A Global Perspective, Shanlax Publications, ISBN No. 978-93-89658-76-7, Chapter Book Anitha Malisetty
Feb-2020 Employee Absenteeism. Business Process Reengineering - A Global Perspective, Shanlax Publications, ISBN No. 978-93-89658-76-7, Chapter Book Dr. V. Senthil Kumaran
Dec - 2020 Industrial and Labour Law. Vivara Tech. ISBN No. 978-93-90291-21-2. Dr. Shanmuga Priya I, Imran Basha.
Dec - 2020 Project Management. Vivara Tech. ISBN No. 978-93-90291-14-4. Dr. Shanmuga Priya I, Imran Basha
Dec - 2020 Direct Tax and Indirect Tax. Vivara Tech. ISBN No. 978-98-90291-18-2. Dr. Shanmuga Priya I, Imran Basha

Department of Bank Management

Month & Year Title of the Book / Chapter
Mar-2020 Financial Markets-Issues, Challenges and Way Forward, ISBN 978-93-5406-751-8 Dr. G. Sankaranarayanan
Mar-2019 Digitalisation of Banking Operations: Outreach, Challenges and Impact on Economy. (International Conference) ISBN 978-93-5351-550-8 Dr. G. Sankaranarayanan

Department of Marketing Management

Month & Year Title of the Book / Chapter
Jun-2019 Company Law and Secretarial Practice-1.VR1 Publications. ISBN No. 978-81-937382-9-0. M. L. Mayalakshmi
Mar-2020 Human Resource Management. Excellent Publications. ISBN No. 978-81-944237-1-3. M. L. Mayalakshmi

Department of Master of Business Administration

Month & Year Title of the Book / Chapter
July - 2019 Women Empowerment and Entrepreneurship, July 2019. Chapter Title: An Empirical Study on Women Empowerment. Archers and Elevators. ISBN No. 978-93-888055-5-1. Dr Shakila M K, Dr. V. Uma Maheswari

Research

Department of BBA

Month & Year Title of the Paper
Ms. Anitha Malisetty
Mar-2019 Challenges in Disaster Mitigation Training for Natural Disasters, Research Journey, ISSN No. 2348-7143, Impact Factor 6.261, Special Issue 117.
Jan-2019 Training: Core area of talent management in disaster mitigation. UGC approved Journal of Commerce number: 44120 with an ISSN Number 2320 – 4168
Oct-2018 Cross Training - A preferred tool to mitigate risks from disasters, Conference Proceedings, ISBN 978-81-93-377-78-9
Mar-2018 Artificial Intelligence. Shanlax International Journals, ISSN 2320-4168, Vol. 6, Special Issue 1
Feb-2018 Can artificial intelligence hasten women career progression? -Indian Perspective”. UGC approved Journal of Commerce number: 44120 with an ISSN Number 2320 – 4168
Sep-2014 Emerging trends and models in e-commerce. International Journal of Contemporary Commerce, ISSN No. 2319-958X
Dr. V. Senthil Kumaran
2016 The impact of job on absenteeism. International Journal of Research and Applied Studies, IJRRAS Volume 3, Issue: 6, ISSN: 2349 - 4891
2016 The cost of absenteeism and effect of demographic characteristics. International Journal of Research and Applied Studies, IJRRAS Volume 3, Issue: 6, ISSN: 2349 - 4891
Dr. D. Sangeetha
2019 Spirituality and Mindfulness: A tool for well-being. Journal of Advanced Research in Dynamical and Control Systems. Vol.11, Issue: 4 ISSN:1943-023X.
2017 Spirituality at work: Enhancing level of employee engagement, development and learning in organization. An International Journal, Vol. 31, Issue: 5 ISSN: 1477-7282.
2015 A Conceptual Study of the Factors Fostering Employee Engagement and its Effective Outcomes in Organizations, International Journal of Management, IT and Engineering, Vol.5, Issue: 6, ISSN: 2249-0558.
Dr. S. Suba
2019 Human resource accounting value based models in 5th National Conference and Published in conference proceedings of RIETMA -2019 ISBN:978-81-938024-1-0 2019
2018 Human resource accounting in the UGC Approved Journal No. 44278 –Shanlax International Journal of Management -2018.
2016 Stress Management – New Dimensions of Management in the Globalized ERA, in Department of Management Studies – Madurai Kamaraj University
Ms. A. Rumana Parveen
Aug-2019 Work Stress and coping strategies Among the Employees of IT Industry in Chennai City – An Analytical Study. International Journal of Recent Research Aspects. UGC Care Listed Journal, ISSN: 2349-7688, Volume 6 Issue 2

Department of Bank Management

Month & Year Title of the Paper
Mrs. R. Ram
Feb-2019 A study on change management and its impact on digital formation with special reference to our Nation India”- International Conference on Global Strategies in Business, Banking & Finance and Management. Departments of B.Com. Hons. and B.Com. Bank Management, Guru Nanak College. (International Journal of Exclusive Management Research, Pg. No. 198, ISSN 2249-8672, Impact Factor 5.76(IC value)
Mar-2018 A study on the impact of television advertisement of mobile phones on the Indian customers. National Conference on Changing Paradigms in Management practices organised by the Department of B.Com. Hons., Guru Nanak College.(Shanlax International Journal of Commerce, A Peer-reviewed, refereed scholarly Quarterly Journal, UGC approved journal number 44120 with Impact factor 3.017, Pg. No. 118, Volume 6 special issue 1)
Feb-2017 A study on resistance towards change at work places amongst private sector employees of Chennai city. National Conference on Economic and social science Development -Managerial issues in modern Business Environment organised by MEASI institute of Management, New College, Chennai. (MIM International Journal of Management and Research, Refereed, Peer-reviewed Bi-annual Journal, Pg. No.91, ISSN 2394-6997, volume 3 issue 1)
Dec-2016 A study on motivation and its impact on diverse work force”- National Conference on Economic and social science Development -Managerial issues in modern Business Environment organised by MEASI institute of Management, New College, Chennai.(MIM International Journal of Management and Research, Refereed, Peer-reviewed Bi-annual Journal, Pg. No.159, ISSN 2394-6997, volume 2 special issue 2)
Dr G. Sankaranarayanan
Apr-2020 MSME’S customers perception towards public and private sector banking operations in Namakkal District, GIS Business, Vol. 15 Issue 4, Impact Factor 5.60, ISSN: 1430-3663, The journal is indexed, peer reviewed and listed in UGC Care.
Jan-2020 Issues and challenges of banking technology of rural banks in India. Think India Journal, Vol-22, Special Issue-21 National Conference on Recent Advances in Commerce, Management and Computer Science (NRCACMC-2020) sponsored by Department of Commerce, Vel Tech Ranga Sanku Arts College, Avadi, Chennai-62 Held on 4th January 2020 Page 766-774, ISSN: 0971-1260.
May-2020 Usage of block chain technology in banking sector and its implication on Indian economy. Alochana Chakra Journal, UGC Care Group I Journal, Volume IX, Issue V, ISSN No: 2231-3990
Apr-2015 Quality of work culture in hotel industries among employees working in Salem District”, International Journal in Management and Social Science, Vol.3, Issue No.04, April 2015, ISSN: 2321-1784, Impact Factor 3.25.
Mar-2015 Financial strength of select sugar industries of TamilNadu path analysis approach on return on total assets. Peer Reviewed and Referred International Journal, Indian Journal of Applied Research, Vol.5, Issue 3, March 2015, ISSN-2249-555X, pp.5-9 Impact Factor 2.1652. (DOI:10.15373/2249555X).
Jan–Jun 2015 Stress management among the financial advisors of reliance Life Insurance in Tiruppur District. International Journal of Finance, Volume No.2, Issue No. 2, ISSN: 2348-0475. Pp.20-27.
Jan–June 2015 Overbought and oversold position in scrip of automobile industry in Indian capital market. International Journal of Finance, Volume No.2, Issue No. 2. ISSN: 2348-0475. Pp.63-73.
Nov-2015 A study on the awareness and acceptance level of HPP among the home loan takers in Chennai. International contemporary research journal in management and Social Science (ICRJMSS),A Peer-reviewed Quarterly Journal Vol. No.1, Special Issue No.01, November 2015, ISSN2394-7691, pp 20-24.

Department of Marketing Management

Month & Year Title of the Paper
Ms. M. L. Mayalekshmi
Mar-2021 Training influence and its effectiveness on career development of students with reference to autonomous arts and science colleges in Chennai. Global Multidisciplinary Research & Academic Journal, Vol.2,Issue:5, E- ISBN.No:978-93-87865-77-8
May-2020 A study on “Influence of self-perception on stress on it professionals based on their experience. Juni Khyat (UGC Care Group I Listed Journal),Vol.10, Issue:5, ISSN.No:2278-4632.
Dec-2019 An empirical study on Kirkpatrick Model of Evaluation with respect to the effectiveness of training imparted by private banks. International Journal of Management Sociology & Humanities, Vol.9, Issue:4, ISSN. No: 2348- 9359 (Impact Factor 3.52)
Dec-2019 A study on customer relationship management in electronic environment. Global Multidisciplinary Research & Academic Journal,Vol.1,Issue:2, ISBN.No:978-93-89658-04-0
Sep-2019 A study on consumer awareness and perception on usage of mobile banking with respect to Chennai city. Emperor International Journal of Finance &Management Research, Vol.5,Issue:9, ISSN.No:2395- 5929
Mar-2018 Influence of training and its effectiveness on career development of students with reference to autonomous arts and science colleges. Eurasian Journal of Analytical Chemistry, PEN ACCESS 2018 13 (6b): 137-142, ISSN: 1306-3057o
Jan-2017 A study on the growth of women entrepreneurship with respect to TamilNadu State, International Scientific Journal of Contemporary. Research in Engineering, Science and Management,Vol.1,Issue:4. ISSN-2456-1134.Impact Factor:0.939
Feb-2016 A study on the impact of change management in organisations. Emperor International Journal of Finance & Management Research (EIJFMR), Vol.2,Issue:2, ISSN: 2395-5929
Feb-2015 A study on training as a CATALYST to improve employee performance. International Journal of Management. Research,Vol.1,Issue:1, February 2015, ISSN-2394-5842
Nov-2014 A study on work–life balance of women employees at Chennai, Research in Engineering, Science and Management,Vol.1,Issue:5. ISSN-2456-1134
Oct-2013 A study on building high performance culture in organization in Chennai, International Journal of Management & Research, Vol.2, Issue 1, ISSN-2394-5821
Dr. S. Ganapathi Bala Subramanian
Mar-2019 Concept of leadership and Organisational culture. International Conference Proceedings, ISBN No.978-81-937382-5-2
Nov-2015 A study on consumers’ satisfaction towards solar energy systems in Coimbatore District, International Journal of Scientific Research, Vol. IV, Issue XI ISSN No.2277-8179 (Impact Factor 3.2416)
Sep-2015 A study on talent gaps in the marketing of solar energy devices in Chennai City, Indian Journal of Applied Research, Vol. 5, Issue 9 September, 2015, ISSN.No.2249-555X (Impact Factor 3.6241).
Mar-2015 Solar Energy Systems – A Focus., Kaveripakkam College Journal of Management Research, Vol. 5, Issue 14, Mar, 2015, ISSN.No.2249-6459 (Impact Factor 5.472)h
Sep-2014 A Study on Problems and Prospects of Container Freight Stations, Chennai, International Journal of Research & Business Innovation, Vol. 2, No. 2, September 2014, ISSN.No.2321-5615 (Impact Factor 1.53)
Lt. Dr. P. Rajan
Oct-2015 Role of Adequate and Fair Compensation on Sports Coaches Working at Government Sector Organisations in Tamil Nadu. International Journal of Recent Research and Applied Studies, Volume 2,Issue 10(8), ISSN:2349-4891
Jun-2015 Impact of Safe and Healthy Working Conditions on Sports Coaches working at Government Sector Organizations, Guru Nanak Journal of Multidisciplinary Research (GNJMDR), Volume-3, No.2. (ISSN:2277-1409)
Mar-2015 Analysis of Selected Quality of Life Variables of Coaches from Various Organizations Working in TamilNadu State. International Journal of Recent Research and Applied Studies, Volume 2,Issue 3(4), ISSN:2349-4891
Jun-2014 A Study on Quality of Work Life among Sports Coaches. Guru Nanak Journal of Multidisciplinary Research (GNJMDR), Vol.2, Issue-2, (ISSN No. 2277-1409).
Mr. P. Subburaj
Feb-2021 Role of consumer emotional attachment towards brands, Psychology and Education (2021) 58(2):9925-9936. ISSN:00333077
Jan-2020 Human Resource Management: Ecosystem. Think India Journal, ISSN 0971-1260 vol.22,spl -21
Feb-2019 Social changes and its effects on education in India. Ajanta –International Journal of multidisciplinary: Quarterly journal. ISSN: 2277-5730
Feb-2019 A study on consumer buying behavior in textile industry with reference fashion big Bazaar, International Journal of Exclusive Management Research(IJEMR), ISSN: Print:2249-8672
Jul-2018 A concept of experiential marketing: Review analysis. Ajanta –International Journal of multidisciplinary: Quarterly journal. ISSN: 2277-5730
Aug-2013 Customer satisfaction on Aavin milk with special reference to Chennai city, Zenith International Journal of Multidisciplinary Research, ISSN: 2231-5780

Department of MBA

Month & Year Title of the Paper
Dr. Shakila M.K
Feb-2020 Development and testing of conceptual model on women empowerment. International Journal of Advanced Science and Technology. (ISSN: 2005-4238) in Vol 29 No 2. Dr. V Uma Maheswari and Dr. Shakila M.K
Feb-2019 A review on visual merchandising. Online ISSN: 2249-2585, Print ISSN: 2249-8672. International Journal of Exclusive Management Research.
Mar-2019 A review on drip irrigation and water management in Agriculture, International Journal of Research in Advent Technology, ISSN: 2321-9637, Special Issue. Dr. Shakila M.K and T.Vaidegi
Feb-2018 Go green think green- New mantra for all. Shanlax International Journal of Management, ISSN: 2321-4643, Vol.5, Special issue.2. Bindubasini S and Dr. Shakila M.K
Feb-2018 Veracity of reduced foot falls across product due to online shopping, Shanlax International Journal of Management, ISSN: 2321-4643, Vol.5, Special issue.2. Dr. V Uma Maheswari and Dr. Shakila M.K
Mar-2018 Sanskrit – The E-way. Shanlax International Journal of Commerce, ISSN: 2320-4168, Vol.6, Special Issue.1
2018 Customer Preference towards Life Insurance Policies, Volume 118 No. 20 2018, 521-535 ISSN: 1314-3395, International Journal of Pure and Applied Mathematics. Dr. Gunita Arun Chandhok and Dr. Shakila M.K
2018 Customer Perception towards On-Line Atmospherics, Eurasian Journal of Analytical Chemistry ISSN: 1306-3057 Open Access 13 (6b): 99-104. Dr. Gunita Arun Chandhok, and Dr. M. K. Shakila
Nov-2017 A study on heterogeneity characteristic of services in the perspective of positioning employee services delivery as a key strategy with reference to hospitality industry, International Multidisciplinary research journal, ISSN no: 2321-5488, Vol 5 issue 5. S. Loganatha Prasanna and Dr. Shakila M.K
Nov-2017 A study on sales promotional activities of hospitality industry with special reference to Chennai market, Monthly multidisciplinary Research journal, ISSN no: 2249-894x, Vol 7 issue 2. S. Loganatha Prasanna and Dr. Shakila M.K
Nov-2017 Private label brands and store loyalty- A study with reference to apparels, International Journal of Management Studies, ISSN(Print) 2249-0302 ISSN (Online) 2231-2528. Bindubasini S and Dr. Shakila M.K
Jul-2013 E-Marketing, going down the wrong way, Researches World, Journal of Arts, Science & Commerce (ISSN: 2231-4172) Global Impact Factor: 0.479 July 2013, Volume IV, Issue -3. Dr. Shakila M.K and NRV Prabhu
Jun-2013 Corporate culture in Business Management, International Journal of current engineering and Technology, ISSN 2277-4106. Dr. Shakila M.K and NRV Prabhu
Apr-2013 Foreign organized Retail Intervention versus Indian Unorganized Retail Sector, Indian Journal of Management Science, ISSN: 2249-0280, EISSN: 2231-279X, Volume III, Issue 2. Dr. Shakila M.K and NRV Prabhu
Jul–Sep 2011 Winners and losers of In-Car Entertainment Products, Journal of Management and Entrepreneurship, MTC Global, ISSN 2231-3710, Volume 1 Issue -2
Apr-2009 Critical Thinking, A survival Factor – HRM in Recession period, SRM Management Digest , ISSN 0973-6905, Volume 7
Dr. V. Uma Maheswari
Oct-2019 Online channel adoption intent of customers for financial products. The IUP Journal of Management Research, Vol. XVIII No.4 pp.7-35 ISSN 0972-5342
Feb-2019 A study on student engagement among MBA graduates: A partial least square structural equation modelling approach. International Journal of Exclusive Management Research, Special Issue, ISSN:2249-8672
May-2018 Buying insurance online: Are we there yet? Indian Journal of Commerce and Management Studies, Volume IX, ISSN:2249-8672
Oct-2016 Determining the factors influencing the online channel adoption intent among insurance agents. Journal of Management Research, Volume No:16 Issue:4 pp.220-229. ISSN:0972-5814.
Feb-2015 Online channel usage intent by insurance agents in an emerging market context. ICTACT Journal on Management Studies Volume 01 Issue 01 ISSN: 2395-1656 pp. 13-19
Aug-2013 E-commerce adoption by insurance companies in India. International Journal of Management Research and Review, www.ijmrr.com,Volume 3/Issue 8/Article No-14/3300-3308, pp.3300-3308. ISSN: 2249-7196.
Aug-2013 Multi-channel marketing of financial services: Research review and management implications. Research Journal of Social Science and Management (RJSSM) Volume: 03, Number: 04, pp.227-236. ISSN: 2251-1571.
Dr. D. Shoba
Mar-2020 Work Life balance and job satisfaction - An Empirical analyses using structural equation modeling. International Journal of Advanced Science and Technology Vol 29 No 4, pp. 1265-1272, ISSN: 2005-4238.
Dec-2019 The conceptual study of work life balance of bank employees and its effect in related factors. Journal of Management research and analysis, Volume: 05, Issue:4(1), PP:283-287, ISSN: 2394- 2770
Mar-2019 A work life balance of employees and its effect on emotional intelligence. International Journal of Management, IT & Engineering, Volume: 09, Issue:2(1), PP:32-34 ISSN: 2249-0558
Mar-2018 A research study- Impact of WLB on learning Effectiveness of Students, Shanlax International Journal of Arts, Science and Humanities, Volume: 05, Special Issue, PP:67-75, ISSN: 2321- 788x
Mar-2018 A study on WLB of college staffs at Villupuram District, International Journal for Science and Advanced Research Technology, Volume: 04, Issue:3, PP:32-34 ISSN: 2395- 1052
Feb-2018 A perspective conceptual study of work life balance among women teachers, International Journal of Advance research in Computer science and Management Studies, Volume: 06, Issue:2, PP:34-40 ISSN: 2321-7782(Online), 2347-1778 (Print) , Feb 2018
Sep-2017 An Empirical study on impact of WLB on Job satisfaction in Higher Educational Sectors, M- Infiniti Journal of Management (Ulrich International Directory), Volume:11, Issue:1, PP:97-102 ISSN: 0973-7197, Sep 2017
Jul-2016 Examining the relationship between work life balance, Job stress and Job satisfaction among college teachers - A case study of school of Pondicherry. International journal of Informative and Futuristic Research, Volume: 3 Issue: II ISSN: 2347-1697,
Feb-2016 A tendency of WLB in flexible work arrangement- overview, International journal of Industrial Engineering and Management science, Volume: 06, Special Issue, PP: 67-75ISSN: 2250- 1096
Sep-2015 A study of work related stress factors affecting work life balance in service sector especially in Pallava Grama Bank, Villupuram. Indo global Journal of Applied Management Science, Volume- 3, Issue-2, PP:88-90, ISSN:2320-7892
Jan-2015 Making it work: An empirical study on impact of flexible working arrangements on Indian families. International Journal of Advanced Scientific Research and Development, Volume: 02, Issue: 01, PP:67-75, ISSN:2394-8906.
Jun-2014 Emerging construction of work–life balance: The experience of employees in a call-centre Environment in Villupuram. International Journal of Research in Management Studies (IJRMS), Vol 3, No-3,4,5 PP:113- 123 ISSN No. 2321-1830
Apr-2013 Impact of work life balance in productivity, International journal of management focus Volume III, Issue I, PP :18-21ISSN- 2250-2971
Apr-2013 Emerging issue of WLB in management, International Journal of Functional Management, Volume- 2, Issue-2, PP:28-31, ISSN:2320-1406
Jun-2013 Foreign direct investment on retail business on Indian scenario, Indo Global Journal of Applied Management Science, Volume- 1, Issue-2, PP:101-105, ISSN:2320-7892
Dec-2013 Work life balance: the key driver of employee involvement, Journal of Exclusive Management Science, Volume II, issue -10 PP:1-5, ISSN No. 2320-866x

School of Management

Title of the Projects Funding Agency Amount Type Status Duration Sanctioned Year Investigator
Gender Stereotyping in Occupation National Commission for Women, New Delhi 1,42,000 Minor Completed I year 16-03-2019 Dr D. Shoba

Student Accomplishments

National Service Scheme volunteer P. Porkodi of Guru Nanak College - BBA (Business Administration) has been awarded the BEST NSS VOLUNTEER among 100 plus affiliated colleges of the University of Madras for the academic year 2021-2022. P. Porkodi has been selected among 4000 students from various colleges.

Deepak M of III B.Com. Bank Management was awarded ‘Doctors of Letters” by the Universal for his Outstanding contributions in the field of Social Service

Archana of II Year BBA Department won the II prize in Doodle Art Competition organised by Stella Maris College on March 05, 2021.

Mr. Vedanth Sharma of II Year Marketing Management Cleared CMA inter with All India Rank 20.

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